PawTenant
The same category, a warmer voice, and a licensed provider you can actually see.
Sector
Health and legal
Engagement
Custom build
Year
2026
Status
Live
The brief
A sibling brand in the ESA space, positioned for tenants rather than for the legally anxious. Where its counterpart leads with rigour, PawTenant leads with the people doing the assessments, and puts the clinicians on the page.
Two brands serving one category cannot look like two skins of one template. They needed genuinely different structures, different proof, and different reasons to trust.
What we did
Cut the journey to three steps and made the licensed professionals a named section of the homepage, so the trust signal is a face rather than a badge.
Built a qualification section that tells a visitor honestly whether they are likely to qualify before they spend anything.
Added a therapist facing entry point and a client orders area, so the site serves both sides of the marketplace rather than only the buyer.
Kept the money back guarantee explicit and unhedged, because in this category a vague guarantee reads as no guarantee.
Wrote a separate guide library covering cost, renewal, housing rights and service dogs, so the site answers the questions people search before they are ready to buy.
Live on the site
“Get an ESA letter online your landlord can verify.”
Where it landed
A second brand in the same market that stands on its own, with a distinct structure and voice rather than a recoloured copy of its sibling.
3
step application
2
audiences served, tenants and therapists
100%
money back position, stated plainly
The whole page
Scroll it here.
The full homepage as it ships, plus the phone layout beside it.
Built mobile first. Most of this traffic arrives on a phone.