PlatinumVision
Frameless eyewear sold on the absence of the product rather than the look of it.
Sector
Retail and e-commerce
Engagement
Storefront
Year
2026
Status
Live
The brief
PlatinumVision makes featherlight frameless eyewear, optical frames, blue light readers and polarized sunglasses in Atlanta. Eyewear is normally sold on how the frame looks on a face. Frameless is bought for the opposite reason, so the storefront was written around disappearance.
The product's main quality is that you stop noticing it, which is difficult to photograph and easy to describe in the same weightless language every brand uses.
What we did
Built the proposition on a contradiction that stops a scroll, see clearly and wear nothing at all.
Turned the manufacturing story into a specific claim about obsessing over the millimeters most brands ignore, rather than a generic craft section.
Sorted the catalogue by use case, optical, blue light and polarized, so a shopper filters by their problem instead of by frame shape.
Surfaced the review volume high, since social proof carries more weight than styling shots for a product bought on comfort.
Kept a single storefront path so browsing and buying never diverge into separate journeys.
Live on the site
“See clearly. Wear nothing at all.”
Where it landed
A storefront that sells comfort as the headline and style as the consequence. The catalogue is filterable by the reason someone is shopping rather than by the shape of the frame.
4.8/5
wearer rating shown on site
5,000+
wearers, surfaced as proof
4
categories, sorted by use case
The whole page
Scroll it here.
The full homepage as it ships, plus the phone layout beside it.
Built mobile first. Most of this traffic arrives on a phone.